• Michael Burns
• affiliate marketing
• affiliate marketing strategy
• December 24, 2023
• 0 Comments

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy where businesses reward individuals or entities (affiliates) for driving traffic or sales to their products or services through the affiliate’s marketing efforts. It’s a symbiotic relationship where both parties benefit: the business gains increased exposure and potential customers, while the affiliate earns a commission for successful referrals. Here’s a breakdown of the key components of affiliate marketing: 1. **Merchants (Advertisers):** These are the businesses that own the products or services. To expand their reach and boost sales, merchants create affiliate programs that allow others to promote their offerings. 2. **Affiliates (Publishers):** Affiliates are…